Hot tip: expand your fanbase on socials with radio
Engage your followers and radio stations on socials I’ve got a hot tip for you – engaging with your audience is an important thing to do, not just generally but in the context of radio too! Now, you may be saying to yourself, “Self, what’s so hot about this tip?” Well, hang on, I am […]
Hot Tips: Promote Your Music Beyond the Border
Your song on the radio outside your hometown Let’s say you’re from Canada – maybe Toronto? You visit your cousin who lives in Portugal – maybe Lisbon? You turn on the radio when you get in your cousin’s car and what do you hear? Your song!! YOUR SONG! What kind of global music promotion magic […]
Hot Tips: The Stages of a Release Cycle
If you’re passionate about music, knowing the stages of a well-planned release cycle is essential! Now that you’ve created something you want to share, the idea of putting together a strategy to get it out there can be daunting. However, not taking the steps to make sure as many people get to experience your music […]
Hot Tips: How to Build Your Fanbase with Content
For music artists, social media has evolved into an equilibrium of unlimited opportunity to reach new audiences contrasted by what some might see as an endless trudge of content-based algorithm servitude. Like it or not, content creation is now a vital part of an artist’s career and should be leveraged to grow in the current […]
What are music royalties, and how do they work?
If you’re reading this, you probably understand that music is not just an art form, it’s a business. Behind every tune is an ecosystem of potential earnings for the artist. With a catalog of great songs comes more merch sales, more performance opportunities, and, of course, more streams. What are music royalties, and how do […]
Attract radio, record labels, media and talent buyers
How to get the attention of music industry professionals in radio, A&R, music media, and more Whether you are aiming to ink a deal with a major label, secure radio airplay for your latest track, get media attention or entice venues and show promoters to book your musical project, most industry professionals have almost identical […]
Promote your music to radio – it still matters in the age of streaming
Why should you promote music to radio? It’s no secret that online streaming has become the standard in modern music consumption. However, you’d be surprised to know that traditional mediums still have their place in the music industry. In recent years vinyl has soared in popularity and CDs have seen a resurgence as well, jumping […]
Canadian Grant Funding: How to Write a Music Marketing Plan
Writing a Music Marketing Plan Crafting an effective marketing plan is crucial for musicians seeking to maximize their reach and engage with their target audience. A well-structured music marketing plan outlines the strategies, tactics, and resources required to promote your music effectively. Applying for Canadian grant funding can provide artists with a valuable opportunity to […]
You Just Promoted Your Music: Following Up (Pt. 2)
Following up on your Play MPE music promotion campaign Welcome back!!! In the last installment of ‘The Follow Up”’ we covered the art of, you guessed it, following up with tastemakers after you have promoted your music with Caster. But there is of course more work to do. With every Play MPE music promotion distribution […]